Health Plans

by Miguel Ángel Valera Arnanz
September 2019

Health Plans is a practical, expertly written manual designed to help veterinary professionals and clinic managers create and implement effective health plans that increase preventive care, enhance client loyalty, and generate stable revenue for their practice.

Written from real clinical and management experience, this book shows how to design health plans from scratch or transform plans that aren’t selling successfully. It explains how to adapt plans to your clinic’s human and technical resources and prioritizes preventive medicine over reactive treatments for better long-term outcomes.

Whether you operate a newly opened clinic or a long-established one, this practical guide walks you through the principles of health plan creation, pricing strategy, implementation, and marketing. It encourages a shift in clinic philosophy toward proactive animal wellness while offering actionable, real-world strategies you can put into practice immediately.

Perfect for veterinarians, practice managers, and clinic owners, Health Plans is a must-read resource that helps you rethink how you deliver and sell preventive health services to clients.